Meet America's Borrowers Campaign
Objective: Develop a cohesive campaign across landing pages, social media, email, and video, illustrating the diverse landscape of America's borrowers today.
Solution: Under the direction of Creative Director Kelsey Birdseye, I conceptualized a campaign aimed at portraying individual loan products through unique personal stories. Drawing from Birdseye's vision, I crafted narratives around each person, accompanied by adjectives that provide insight into their lives. My role encompassed all aspects of design, from art direction to the final execution, resulting in a colorful, fun, and distinctive approach.
Skills: Art Direction, Storytelling, Layout, Animation, Website Design, System & Social Media Design
Design & Art Direction: Andrew Asercion | Creative Direction: Kelsey Birdseye | Video Direction & Design: Jon Nicolosi & Joe Cecchesi
Landing Page
Social Media, Emails & Animated Banners
Video